Our Reebok HQ Instagram roll.
Dec 6th. We headed to Boston for the first time ever. Reebok HQ was our destination.
I knew I would be doing a lot of walking so I made sure to wear something very comfortable. I had these on
my feet for over 15 hours straight and not once did my feet feel tired or soar at all. The insulate on the inside
of Native Fitzsimmons did an awesome job keeping my feet warm and dry for the cold/wet Boston weather.
Welcomed by the driver.
After purchasing my “Charlie Card” and taking the Red line to Park Street, I jumped on the Green line and
headed right over to Copley.
After a walk up Boylston Street, I made it to Arlington to met up w/ our bearded genius friend over at
Boylston Trading Co. S/O to Frank The Butcher for taking the time out of his day to just sit and talk w/ us.
Stayed and spoke to Frank for a while before heading back to Quincy to meet the folks from Reebok back at
the hotel. They sent a Peter Pan Bus to pick us up. Crazy! I felt like I was in a Jay-Z song. Ha!
After a short drive into the city we ended up at the World Famous Fenway Ball Park. WOW! Here is where
we had an awesome dinner and party. These pics will be posted on our Facebook page.
Picture of the night. The Iverson Reebok Question.
After a long night of FREE food, drinks & Entertainment we headed back to our rooms and I ended up with
about 25 “dropped R” Reebok chenille patches and a USB keychain.
Bright and early we’re up again at about 7AM to head on over to Canton where Reebok’s HQ operates.
Ex-O-Fits for the day. Thank You guys.
What a Complex/Campus/HQ.
The Court and work out area.
the new Motto.
I cruised the halls and snapped a few pictures of their history. Too often the people get caught up with hype
and forget about what this brand has accomplished and brought to the table. The have significantly impacted
the footwear business and sneaker culture. Don’t be a fool and count them out. After a day of meetings that
I can’t really get into at the moment, all I can say is.. trust me when I tell you that they’ve got some good
things to come for 2012. It’s refreshing to see new life and energy breathed into the brand. Wether it be
backing Legendary photographer Jonathan Mannion, hiring Swizz to help open the doors and minds of the
current generation or sending a bicycle courier deliver man to seed today’s tastemakers/influencers; they are
definitely back and I doubt they’ll going anywhere.
I destroyed the Reebok ES(employee store); brought a bag of goodies home for myself and the family. Thank
You to Reebok once again for the trip and everything you’ve done and continue to do.
-Clyde