The adidas Originals H3LIUM ZXZ Runner. Let’s talk about it.

We love when something comes together just as planned. As buyers we’re usually 3 seasons ahead on all allocated
and pre-booked footwear. But, as a consumer, when a true Quick Strike or release hits the market without having
been leaked; it’s awesome. Especially if we love the shoe. Let us introduce you to the H3LIUM ZXZ Runner by adidas
Originals. Take a look at the product launch execution. We love it!

Press release. Tuesday Dec 13th 11:35AM:

On December 26^th, adidas Originals will launch the H3LIUM ZXZ Runner, the lightest athletic lifestyle shoe
to be introduced from the adidas Originals style division to date. Enjoy these teasers for now. Detailed Images
are on the way.

Soon after. Dec 14th:

As seeding pairs start to surface, we get our first look at the physical shoe; The ZXZ H3LIUM Runner by adidas
Originals thanks to Dj Clark Kent.

Later on in the after noon; Dec 14th Official Images hit the Net:

It was awesome watch the viral launch of these runners take place. The packaging is AMAZING! The cube like
triangle that lights up, the ipod(pre loaded w/ Big Sean’s Finally Originals/B.o.B’s newly released EPIC Mixtape
and the My adidas Mixtape by Mick Boogie), the Sennheiser earphones, the USB Flash drive and what looks to
be a booklet about the shoe and maybe it’s technology. Man! adidas is killing ‘em. Note that when you purchse
your own pair, It will most likely not come with all those goodies.

From a design and color standpoint, we couldn’t ask for more. The lightest shoe Originals has ever made.
Lightweight & Flexible “Urban Utility” tooling for comfort. Triangle Mesh Upper and Sidewall for great
breathability. Did we count seven different colorways? Way to end the year adidas. We could only begin to imagine
what you have in store for us come the new year.

thanks to our friends at F5 for the detailed images.