The Aura of AIR. Reintroducing the Nike Tailwind.

Right on time for Berlin Fashion Week Nike hosted the launch of the Air Tailwind 79 OG at Firmament.

 Around 150 international guests joined
the “Aura of Air” celebration with a Space inspired showcase by Berlin creatives Romingo. A life-size astronaut wearing the Tailwind OG was
surely the highlight of the installation.

The legendary Nike Tailwind — the shoe that brought Nike Air to life in the late 1970′s — makes a comeback with a January global release in
limited quantities. The Tailwind was the first Nike shoe to feature an Air-sole unit. It debuted in limited release in Hawaii for the Honolulu
Marathon in late 1978, with broader distribution in 1979. The Nike Tailwind release followed on the heels of Nike Air launching as a proprietary
technology in December 1978 at the Nike R&D facilities in New Hampshire and Maine. This revolutionary cushioning platform was pioneered
by Frank Rudy, an aerospace technology specialist, who initially brought the idea to Nike in 1977.

Six retailers in Honolulu were initially given the shoes in 1978 and all sold out immediately. A buzz was born. Though not immediately and
universally accepted as an innovation platform, runners were eager to try the new cushioning. The Nike Tailwind became a versatile running
shoe with its breathability, durability and Nike Air cushioning.