“To illustrate the unrivaled flexibility of the new Free footwear, Nike launches ‘Free Face’, a web application that allows you bent, twist and contort its trademark sole using the power of your face. Through technology we don’t understand enough to explain, the site recognizes your face adjusts to your every expression. It also color-coordinates to your clothes and builds a matching Free shoe with Nike ID. Users can also submit their best face to the Free Face Off; a voting competition in which a weekly winner will win a Nike ID gift card. That’t pretty much it. Put on your best face. Or your worst.”