Behind the Scenes with Stephen Curry
On February 16, in New Orleans, Stephen Curry played and started in his first NBA All-Star game. One month later, Under Armour Basketball has launched a behind the scenes short-film that shows you the weekend from his perspective. This is an unfiltered look at an early career defining milestone for one of the game’s brightest young superstars.
The UA team did an awesome job putting this BTS video together. I’d like to see more of these BTS videos with athletes off their roster. Its very personal. It could be very good for their brand, IMO.