Nike + JD Sports Open Crosstown Running

UK Powerhouse JD and Global Empire Nike open a runner’s heaven in Westfield London.

Nike + JD Sports Open Crosstown Running

Think sneakers with fluorescent color details or outspoken graphic leggings. Hence, the input for the new store concept (conceived in one month and go be rolled out Global) was literally taken from the street.

Nike + JD Sports Open Crosstown Running

Curve stones from the base of the walls, tram-lines support freestanding furniture elements and elevated public benches serve as display systems for footwear.

Nike + JD Sports Open Crosstown Running

A high level of execution, eye for detailing and gloss finishing discern the store from the real street outside and add value to the apparel on sale.

Nike + JD Sports Open Crosstown Running Nike + JD Sports Open Crosstown Running

“Designed by Bearandbunny in collaboration with Nike Brand Design EMEA. Bearandbunny is an energetic Amsterdam-based design studio working for acclaimed global and national brands. Its diverse output ranges from international retail concepts to private interiors and from a design hotel concept to the look and feel of a new restaurant, including not only the interior but also the graphic and identity – up to the actual dishes that dot the menu.” via