According to ESPN’s Darren Rovell, Adidas submitted a bid offer for $200 Million over 13 years to Houston Rockets guard James Harden on Monday. Though Harden’s contract is expired with Nike, they still have by the end of next week to match the offer or Harden is free to sign with Adidas. This offer will be larger than his current deal with the Rockets, which was a 5-year deal for $80 million deal in 2012.
Should Nike match this offer?
They just dealt with this last summer when Under Armour offered Kevin Durant upwards of $285 million for over 10 years before Nike ended up matching the offer to keep Durant. They passed on Stephen Curry before he ended up signing with Under Armour and also recently lost golfer Jordan Speith to Under Armour. Nike currently commands over 90% of the basketball shoe market. Sure, they can afford to keep Harden, but for $200 million that would mean that they’d have to market Harden like they would with Durant.
James Harden Chooses adidas in Unprecedented Partnership
Long-Term Deal Includes Extensive On-Off Court Collaboration
Today adidas announced an unprecedented partnership with superstar shooting guard James Harden of the Houston Rockets. One of the league’s most prolific scorers and recognizable players begins the long-term deal with adidas which includes an exclusive signature collection, product design collaboration and marketing involvement beginning October 1.
“We’re a brand of creators and James embodies that more than any athlete in the game. His addition to the adidas basketball family is a game changer,” said Chris Grancio, adidas Global Basketball General Manager. “This partnership gives him the opportunity to achieve his goals and express himself in a totally new way as a creator. He’s already one of the most recognizable sports figures because of his game, his look, his hunger to win and his style on the off the court. His ceiling is far from reached, which tells you the future for him and our brand looks incredible.”
“We have a lot of energy in basketball right now and James takes that momentum to a whole new level,” Grancio continued. “James isn’t like anyone else. He approaches the game with a unique mentality and strives to go against convention. When he signed with the Rockets he moved from being the sixth man to the lead man, proving his willingness to establish himself as a resounding superstar.”
To begin the partnership, Harden will play a leading role in adidas’ global brand campaign which will coincide with the start of the NBA season. He will play a critical role with adidas to create and develop on and off-court signature footwear and apparel collections as well as marketing plans. The partnership also includes Harden traveling on extensive brand tours in Europe and Asia.
With the signing of Harden, adidas continues its momentum of partnering with the most talented and influential players in basketball including two-time NBA All-Stars Damian Lillard of the Portland Trailblazers and John Wall of the Washington Wizards, 2011 NBA Most Valuable Player Derrick Rose of the Chicago Bulls and Rookie of the Year Andrew Wiggins of the Minnesota Timberwolves.