Manchester United and Adidas go back to the future. With the record breaking 10-year deal Adidas has made a splash and now has unveiled the home kit for the 2015-16 season for the Red Devils. The new kit will make its official debut this Saturday, August 8th when United opens up their Premier League season against Tottenham Hotspur. The new kit is a throwback to the days when Adidas was the official kit supplier. Nike had been the official supplier for the football powerhouse for the better part of 13 years. The kit features a classic v neck cut collar and the famous three stripe design down the shoulder. On the hem of the shirt, there is a graphic design that was taken directly from the 1990 kit which was worn by United legend Ryan Giggs in his debut season. It features the latest technologies that will help players perform to the highest standards while keeping cool and remaining comfortable during matches. The kit was designed by lifelong Manchester United supporter and Adidas designer Inigo Turner. Turner states:
At adidas we have been on a real journey in creating these new kits for Manchester United. This landmark sponsorship is not the first time we have partnered with the Club and it is with these iconic kits of the past that we drew our inspiration from. We have aimed to break expectations by re-engineering simple but impactful design features such as the classic v-neck collar and the iconic three-stripe detailing down the arms as our commitment to giving Manchester United a truly ground breaking kit for the 2015/16 season.”
Initial reaction to the kit has been of glee by some and disdain by others. Like it or not, Adidas has made a statement with its tribute to kits from the past. This all falls within the campaign known as “Break Expectations” that Adidas released in order to mark the start of the new era for the club. Using the club’s iconic trident from the club’s crest, Adidas used that to create a series of short films and images to highlight this campaign featuring some of United’s players such as Ashley Young, Phil Jones, and Daley Blind. This 2015-16 season marks the return of Manchester United to Champions League action and also a season where they hope to once again challenge for the Premier League title after several seasons of change since the retirement of legendary manager Sir Alex Ferguson.
Richard Arnold, the managing director for the Manchester United Group had this to say about the new kit:
“Everyone at Manchester United is very proud of the shirt’s classic design, which draws upon the Club’s iconic kits of yesteryear. Manchester United and adidas have a long and illustrious history in soccer, both leading the way in innovation and performance. The design of the 2015/16 kit will not only appeal to our loyal supporters, it will also showcase adidas’ expertise in creating state of the art performance products for the soccer industry. We look forward to sharing the designs for our complete adidas range with fans via our 100m social media connections, as well as seeing them within the stadium and on the streets, creating a new classic design culture, opening a new chapter in Manchester United’s history. We are proud to welcome adidas back to the Manchester United family and look forward to a successful and exciting future together.”
Steve Marks, the Adidas Sports Marketing Director for Manchester United stated the following:
“This special club has always broken expectations. Sir Alex Ferguson’s historic success, Beckham from the halfway line, the unlikely victory against Bayern Munich in 99, all of these moments demonstrate a club with not only a proud history but also a reputation for success and the unexpected. adidas is immensely proud to be part of that history and to be returning once again as partners of Manchester United Soccer club for another 10 years.”
For Manchester United and Adidas, this is a big year full of expectations that they hope to break. It will be difficult for many to see the club wearing the three stripes after so many memorable kits that had a swoosh on them. If one thing is obvious however, is that Adidas has once again made a statement in the world they know best. The new home kit is now available on adidas.com, at Old Trafford, and at specialty shops worldwide and online. What do you think of this new direction taken by Manchester United? Do you like the new kit? Did you expect more or did Adidas really break expectations? Let us know what you think!
To purchase the new adidas Manchester United 2015-16 kit, please visit www.adidas.com/us/manchester