On September 13, 2016 Foot Locker, Inc. (NYSE: FL), the New York-based specialty athletic retailer, in collaboration with PENSOLE Footwear Design Academy and ASICS America, revealed the winning sneaker design developed during the first “Fueling the Future of Footwear” Master Class.
Together, the brands selected 18 students out of 1,400 applicants with skill sets across design, engineering and business to compete in six teams and create a new silhouette for the ASICS GEL-Lyte III sneaker. The three-week design course, which took place in July 2015, featured an intense competition built upon Foot Locker’s commitment to delivering the freshest, athletic-inspired footwear and PENSOLE’s “learn by doing” footwear design process. The winning team created a compelling custom design for the iconic ASICS GEL-Lyte III sneaker.
The new ASICS GEL-Lyte III design, aptly named “PENSOLE Reflect,” centers around the concept of reflection and mirror images. The design brings to life the variation between night and day, sporting bold blue overlays contrasted by bright orange accents.
Roeya Vaughan, Vice President of Marketing for ASICS America:
“Transforming the winning design into a finished product for retail has been an amazing journey and ASICS is thrilled to be the first brand to partner with PENSOLE and Foot Locker in this way. We could not be more excited about helping to launch the inaugural season and to support the future of footwear.”
Foot Locker will sell only 300 pairs of this exclusive, limited-edition ASICS GEL-Lyte III® “PENSOLE Reflect” design starting Sept. 17 at select Foot Locker locations, including:
- New York – 112 West 34th Street
- Los Angeles – 8500 Beverly Boulevard
- London – 283 Oxford Street
- Paris – 4-6 Rue Pierre Lescot
- Milano – Corso Vittorio Emanuele II, 24/28
- Toronto – 247 Yonge Street South
- Tigard, Ore. – 9459 SW Washington Square Road
*For further information, opportunities and more, visit www.footlocker.com/pensole