adidas Unveils First Futurecraft Shoe Created at Industry-Changing SPEEDFACTORY Facility
Herzogenaurach, Wednesday 21 September adidas has unveiled the first product to be created at its industry-changing SPEEDFACTORY facility in Ansbach, Germany – the adidas Futurecraft M.F.G. (Made for Germany).
Designed to provide the ultimate fit, the adidas Futurecraft M.F.G. shoe is the first step in what adidas believes will be a game-changing moment for the industry. It represents the first high performance footwear to come out of the adidas SPEEDFACTORY, which will ultimately allow for the creation of footwear made for the specific fit and functional needs of consumers.
The SPEEDFACTORY facility will ultimately allow for adidas to create shoes specifically made for the needs of the consumer. The initial product, coming out of the Ansbach facility, will be made for Germany, with exclusive retail in the German market. adidas will roll this approach out across further markets in the near future, with the US being the next to benefit from the SPEEDFACTORY model following the announcement of a similar facility being constructed in Cherokee County, Atlanta.
View more official information for the adidas Futurecraft HERE.