Reebok Classic collaborates with hip hop artist and style-icon, Future to launch one of Reebok’s most futuristic silhouettes: IntaPump Fury “Overbranded”. First launched in 1994, the silhouette was very advanced for its time with its inverted Pump air bladder, cutouts, and split midsole, and inspired many collaborations with artists, designers and retailers over the years. 

Future’s continued innovations both in and outside of the music industry coupled with his creative style exudes what the Instapump silhouette stands for. Individual, iconic and uninhibited – the Instapump Fury “Overbranded”, worn by Future during his Summer Sixteen tour, is finally available to the public.

The InstaPump Fury is one of the crown jewels of the Reebok Classic collection.

Ahead of its time since day one, the InstaPump Fury remains a cult favorite amongst collectors and consumers alike.

Featuring a timeless white and black colorway and the signature exoskeleton with Pump technology for a cool custom fit.

The Instapump Fury “Overbranded” ($175) will be available for purchase at the Reebok Fury Pop Up Shop in NYC from 4-6pm on October 11th (pre-sale) and October 12th from 12-6pm. 

The official release will be available at retailers including Reebok and Foot Action starting October 12th.