The Reebok Question Mid x Melody Ehsani is not just about Allen Iverson – it celebrates the strong women who have supported him throughout his career.The most important women in Allen’s life – his daughters Tiaura, Messiah and Dream, and their mother Tawanna – were featured in an exclusive campaign to support the launch of this women’s version of the iconic Question Mid sneaker.
Creative directed by Melody herself and shot by Allen’s long time photographer Gary Land in Charlotte, NC, the campaign features an all over monotone aesthetic to go with the design of the shoe.
“Aside from being one of the greatest players, Iverson to me more so was a cultural leader and game changer, so I made sure to embody some of those elements into the shoe,” says designer Melody Eshani.
The Reebok Question Mid x Melody Ehsani uses three different types of color-matched leather to make up the upper, quarter and heel in order to create dimension on the tonal design. The tongue has a replica emboss of Allen’s “Hold My Own” tattoo. On the back heel, there is a Velcro spot that allows you to switch out different leather patch designs of 3 of his other tattoos. The interior lining features an image of Allen’s cornrows, and the sock liner is a paisley print representing his iconic bandana. The upper has a black patent toe box, the sole remains ice blue as a nod to the original Question, and there are two lace options – one in tonal vegetable tan, and another in black and vegetable tan bungee inspired lace.