For Nike, innovation goes beyond product. Located on the top floor of Nike Chicago, NIKELAB CHI is a new consumer destination that showcases a curated collection of outerwear product that defines sport utility for the city. Including innovative and thoughtful reinterpretations of Nike’s most celebrated performance styles and heritage pieces, the new NikeLab ACG Holiday Collection seamlessly integrates form and function with product that protects, moves and adapts.
With a thematic focus on uniting utility, sport and style, the interior of the eighth NIKELAB store, NIKELAB CHI also harnesses inspiration from the NIKELAB ACG Holiday Collection itself. The hanging display racks are not only a nod to the interior strap system found within a majority of the collection’s outerwear, but also create a sense of weightlessness within the open space.
Additionally, custom wood features in the space are reminiscent of the unstructured design areas originally found within one of Nike’s most storied creative spaces, Blue Ribbon Studio. At BRS, wood was utilized in a plank system that could be adapted and easily stored away as modular fixtures.
NIKELAB CHI officially opens to the public on December 2.