Boston-based New Balance Athletics, Inc. is excited to release a brand new lifestyle silhouette. The 247 LUXE IS designed with the modern, urban lifestyle in mind, classic New Balance quality and craftsmanship is fused with modern performance-inspired details for a truly new, contemporary silhouette.
The New Balance 247 offers a new look, feel and fit, but draws inspiration from iconic New Balance models to remain grounded in the brand DNA. Tapping into the sophistication of New Balance’s reputation for premium leathers, quality and craftsmanship, the 247 Luxe is done in full-grain leather with asymmetrical engineered perforation details that are combined with a stretch synthetic nubuck sock construction for enhanced fit and a contemporary look. Inspiration from heritage models includes the asymmetrical detail on the toe vamp that is a subtle reference to the 1300; a collar strap design taken from the 574 and 576; and, a sleeker more lightweight version of the 998 midsole.
“The Luxe pack is what New Balance does best – premium, quality materials and craftsmanship in combination with sophisticated styling and superior comfort,” said Brian Lynn, Senior Product Manager, Global Lifestyle. “Their versatility means they look just as good in a more formal setting as they do in a casual one – the perfect 24/7 companion.”
“We are incredibly excited and proud to introduce our latest lifestyle offering – the 247. The 247 is the first new model created as part of our commitment to create footwear designed for our evolutionary concept, ‘Style of Your Life’. A nod to our iconic styling but a major step forward in representing the intersection where sport and life meet,” said Shinichi Kubota, Vice President, Global Lifestyle. “The cutting edge 247 design combines the craftsmanship, technology, comfort and fit New Balance is legendary for and offers the versatility needed for the modern style seeker consumer and their round-the-clock lifestyle.”
The New Balance 247 was designed to be suitable for all occasions and versatile for the always-on-the-go lifestyle. To celebrate the style and its relevance to a modern lifestyle, New Balance will be hosting seven events in global cities that highlight local culture and community. Events will take place in New York City, Los Angeles, London, Paris, Shanghai, Tokyo and Seoul on Saturday, January 7. The New Balance 247 Luxe will be available at New Balance, www.newbalance.com for $119.95.