On a record cold day in Portland, Oregon, adidas surprised and rewarded hundreds of dedicated runners all over the city brave enough to hit the pavement despite frigid temperatures – gifting the brand’s hottest performance BOOST and BOUNCE footwear.

A new year is a time to set new goals and take on new challenges. adidas motivates runners and fitness enthusiasts around the globe to be at the top of their game 365 days a year rain or shine. 2017 is off on the right start in adidas’ U.S. home turf. For those that run competitively, for fun or are just getting started, adidas wants runners to get out there even more. Or at all. To only snooze enough to still squeeze in that morning run. To kick off happy hour after an evening run. Thank you for running, Portland. You braved the cold, we brought the heat.

A tricked out adidas van traveled to the city’s running hot spots including Mt. Tabor, Eastbank Esplanade and Washington Park with pop up refreshments and try on stations.

Runners had the choice to donate current pairs to the Boys & Girls Club of Portland or ship them home in exchange for adidas shoes including the latest Ultra BOOST, Uncaged, Pure BOOST X and AlphaBOUNCE.