New York Made is Nike’s celebration of a city where sport and creativity collide. During NYFW, Nike will ignite the city from uptown to downtown, through the lens of basketball and its influence on fashion and street style – a takeover at the intersection of court and culture. Nike has partnered with innovative collaborators to remix Nike classics and throughout NYFW, an iconic Nike basketball shoe is reimagined and launched through the New York Made experience.
Explore the map linked here for more information on the New York Made Experiences activating from February 8 through 15.
2.8.17 NIKELAB DUNK HI RETRO X CDG – Japanese label, Comme des Garcons recreates the iconic Nike Dunk through head designer Rei Kawakubo’s abstract lens. The shoe launches in NYC at the Comme des Garcons Chelsea boutique and Dover Street Market.
2.10.17 NIKE SPORTSWEAR 5 DECADES OF BASKETBALL – To celebrate 5 icons of the court from across the decades, Nike has partnered with KITH to launch the pack globally – Air Force 1 Sport Lux, Blazer Studio Low, Air Foamposite Pro, Zoom Generation and the Flight Bonafide.
2.10.17 NIKELAB DUNK LUX CHUKKA X R.T. – Another chapter in the collaboration with Riccardo Tisci combines the Nike Dunk with the Chukka shoe. The new style launches alongside custom Nike Destroyer jackets by artist Eric Elms at a NikeLab in New York City retail pioneer, Bergdorf Goodman.
2.11.17 NIKELAB AF1 X VLONE – In collaboration with VLONE and its co-founder A$AP Bari, the Nike Air Force 1 x VLONE pays homage to Harlem celebrating the past, present and future of Harlem hoop culture. The shoe launches at a pop-up experience in Harlem.
2.15.17 NIKE SPORTSWEAR AF1 UPSTEP LOW– The Nike Air Force 1 Low shines with embroidered sequins steeped in coral and jade. The shoe launches at select retail locations on February 15.