THE STRONGER, BRIGHTER ADIZERO CRAZY LIGHT 2

“adidas UNVEILS STRONGER, BRIGHTER ADIZERO CRAZY LIGHT 2″

I first saw this shoe in February; during my meeting with adidas Originals at Project. I was amazed. Robbie Fuller and the rest of the adidas Innovation Team (aIT) over at adidas Basketball were able to make this shoe brighter, better and even lighter than it’s predecessor.

Today adidas Basketball unveiled the adizero Crazy Light 2. Weighing 9.5 ounces, it replaces its predecessor – the adizero Crazy Light – as the lightest shoe in basketball. The adizero Crazy Light 2 is nearly 10 percent lighter than the nearest competitor’s basketball shoe.

In addition to its lighter weight, the new adizero Crazy Light 2 is stronger, more aerodynamic and comes in brighter colors. The super-light sequel will be available May 24.

Five colorways go on sale May 24 for $140, including the electricity color seen at the McDonald’s All American Games, along with a metallic finished black/white/red look and three others. The adizero Crazy Light 2 will be available on adidas.com and at Foot Locker, Eastbay and other leading retailers.