The Nike Lebron X
“Third MVP trophy. First championship. Competing for more. James continues a heroic year by unveiling the LEBRON X.”
LeBron James is continuing one of the most successful seasons by any individual player in basketball history. This success can be attributed to the relentless dedication he’s taken to perfecting his game over time.
Forged by time, heat and pressure, the diamond is a precious and unbreakable gemstone that provides design and metaphoric inspiration for the new LEBRON X. Worn by James in the final matchup on August 12, the LEBRON X is constructed for dynamic containment, impact protection, and responsiveness to assist one of the game’s most explosive players.
This year marks the tenth anniversary of LeBron James’ partnership with Nike Basketball and the release of the LEBRON X comes at another breakthrough moment for Nike Basketball’s performance innovation platform. As the first signature basketball shoe featuring Nike+ Basketball technology in select colorways it can track and measure performance, while an app provides feedback. The shoe also offers a lock-down fit, excellent cushioning on impact, and a lightweight fit and feel.
Combining four of Nike’s most advanced innovations, the shoe features the first full-length visible Nike Zoom unit, dynamic Flywire technology, Hyperfuse construction and Nike+ Basketball brings the shoe to a whole new level.
I was fortunate enough to have seen the Nike Lebron X back in February; while in Vegas for the Nike Tastemaker ’12 event. Even though my first glimpse was on a insight video, I knew then that something special was happening. The whole campaign, design inspiration and how they planned to roll the shoe out to retail was amazing to me. I’m a sucker for “Stroytelling.” I won’t give away too much. I don’t want to be black listed by my good friends over at Nike but, I will say this… The shoe is amazing; and get ready for a new Lebron. I’ve already noticed a change in his game since the finals. Even while watching him in London, he’s a new and improved player. It’s only right for a new and improved shoe. I can’t wait for you guys to see the colors they have lined up for us.
Here’s a picture of the PE’s that Lebron himself is wearing today; during the #GoldMetalGame