adidas announces the launch of adidas in the Quarter, an exclusive retail store and fan experience created to celebrate NBA All-Star in New Orleans.

Featuring the full assortment of official adidas NBA All-Star merchandise, the 2,400-square-foot adidas in the Quarter store will offer jerseys, men’s and women’s tee shirts, jackets, headwear and other apparel and accessory offerings. It will also offer limited edition footwear from adidas Originals and adidas Basketball collections. The store opens today and will remain open to fans through Feb. 23 with extended hours during NBA All-Star weekend.

Beginning Thursday, Feb. 13, adidas in the Quarter will give fans a once-in-a-lifetime opportunity to meet adidas athletes and entertainers through a multitude of events, product launches, concerts, in-store appearances and more. The line-up includes NBA legends Kareem Abdul-Jabbar and Dikembe Mutombo, NBA All-Stars Dwight Howard, Damian Lillard, John Wall, and Joakim Noah, as well as Harrison Barnes, Steven Adams, Tim Hardaway Jr. and hip-hop artist 2 Chainz.

adidas in the Quarter is located in the historic French Quarter at 321 Chartres St., New Orleans, La., 70130.

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