Under Armour SoHo Brand House

New Under Armour Store 583 Broadway SoHo, New York

This week, Under Armour opened the SoHo Brand House, the brands first specialty retail store in New York City.

The week-long grand opening celebrations for the Under Armour SoHo Brand House, the brand’s largest store ever, will include special events and appearances by New York Yankee Brian McCann, Olympic Bobsledder Steve Holcomb and NY Jets Muhammad Wilkerson and Jeremy Kerley. Its good to see the brand take this type of step forward.

New Under Armour Store 583 Broadway SoHo, New York

New Under Armour Store 583 Broadway SoHo, New York

New Under Armour Store 583 Broadway SoHo, New York

New Under Armour Store 583 Broadway SoHo, New York