Launching December 3, the Nike Zoom KD IV features the new Adaptive Fit system, Hyperfuse construction and a Zoom Air unit – a versatile
combination for one of basketball’s most electric players. I remember when I first held this shoe in my hands while at the Nike Showroom. I
was impressed; especially being a HUGE fan of the KD III.
The Nike Zoom KD IV was built to the exact specifications of Durant, who is closely involved in the design process with Nike Basketball Footwear
Design Director Leo Chang. Chang has led the design for all four of Durant’s Nike signature shoes since 2008. Incorporated for the first time in a
basketball shoe, the new Adaptive Fit system provides a lock-down fit with a synthetic strap that wraps up from the inside of the upper and integrates
with the laces for superior fit and lateral support.
The Hyperfuse construction on the upper is a composite of three different layers of material that are fused together using a pressing process to create a
nearly seamless, one-piece upper that is lightweight, breathable and durable. Furthermore, the Nike Zoom unit in the forefoot provides lightweight,
low-profile and responsive cushioning. Lastly, a low collar design provides optimal support and flexibility through the ankle and makes this a versatile
shoe for multiple positions on the court.
As Kevin evolves as a basketball player so do his shoes. “First and foremost my shoe needs to be comfortable – it felt like I had been playing with
them the whole season. The Adaptive Fit system is a customized feel and locks me in,” said Durant.
Designed with direct insights from Kevin Durant and his lineage, the Nike Zoom KD IV pays tribute to his team and family with details incorporated
into the outsole including a lightning bolt traction pattern representing KD’s team and “Big Chucky” on the heel which pays tribute to KD’s late
childhood mentor and coach. The initials “WP” in the shape of a heart on each toe represent Kevin’s parents and “Barbara” is his grandmother’s name.
Personal messages as “Work Hard” and “Stay Focused” are printed also on the outsole.
The Nike Zoom KD IV is available at retailers globally beginning December 3, 2011.