PUMA x Boris Becker OG Reissue
Made famous at Wimbledon in ’85, when Becker, the 17 year old unseeded tennis player cruised to victory, smashing records along the way. This month PUMA reissues the classic for the first time.
The short film features Boris Becker and his son Noah Becker (DJ, producer and artist) who both, in turn, narrate the story of the famous Wimbledon win. The first scenes are designed to pay tribute to The Boris Becker, an iconic performance Tennis silhouette, with content captured on court. Following this, the scenes move toward a more urban environment, helping the viewer re-imagine the sneaker through a fashion and lifestyle lens. Dialogue includes the performance attributes of the footwear through the language of Forever Faster. The soundtrack for the video is an original for Bakery, the music label of Noah Becker.