Last week, Russell Westbrook was named True Religion’s Creative Director. This week, before the hottest weekend in professional basketball; starting Friday in New York, we can add Mountain Dew to Westbrook’s list of endorsers. Mountain Dew announced a new partnership with Mountain Dew on a multi-year deal. This deal will mark the original flavor’s first national partnership with a pro basketball player. According to Mountain Dew, Westbrook will be the face of the brand’s Mtn Dew Kickstart, which includes two new flavors – Pineapple Orange Mango and Strawberry Kiwi (more info here). – that fuse an energizing blast of DEW with real fruit juice, coconut water and just the right amount of kick which has began appearing in shelves since January 2015.

Building on the success of the ‘It All Starts with a Kick’ campaign and the Mtn Dew Kickstart Come Alive ad which aired on Super Bowl Sunday, DEW is excited to kick off this partnership with the debut of a NEW commercial starring Westbrook and his buddies set to air on February 14.

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