Home grown in Brazil
PUMA TRINOMIC XT2 PLUS
PUMA partners with Homegrown, a Brazilian brand that combines a sneaker shop, clothing store and art gallery. The unique collaboration will be available for sale in specialty stores worldwide. The two sneakers “Homegrown for PUMA,” arrive in early March for global distribution and were inspired by the city of Rio de Janeiro and, of course, the cariocas – the nickname used to describe the natives of the city.
The concept of the collection is based on a persona –an urban warrior– a young minded urbanite that spends most of his day on the street. He likes the mobility and flexibility that public transportation provides. Additionally, he loves his city – Rio de Janeiro, from the hills to the street and is well aware of the local social, political and artistic movements and issues. This collaboration needed to create a product that could facilitate urban mobility, provide comfort, reliance, and quality. Above all, the sneakers needed to meet the challenges of a seamless movement within the urban jungle without missing out on style. The XT2 Plus is available now via Uptown Sneaker Boutique.