The Reebok Classic X FACE Stockholm collection
with Ashley Madekwe.
Reebok Classic announces an exclusive partnership with renowned cosmetics brand FACE Stockholm, launching a collaboration that celebrates women’s bold style and individuality. Actress and style blogger Ashley Madekwe fronts the campaign and showcases the collection as her striking look perfectly synergizes the respective worlds of fashion and beauty.
Reebok Classic and FACE Stockholm both originated in the 80s and share a heritage that is strongly rooted in female empowerment. Reebok Classic introduced the first ever-aerobic shoe for women, the Freestyle, and defined the style of a generation and FACE Stockholm was born around the same time from a desire to empower women and instill confidence. The coming together of both brands decades later signifies the continued passion to support and encourage women and a unified and common goal between both brands.
The idea of bold finishes provides the creative basis for the campaign, which features Ashley modelling the collection in two distinctive ways. You’re Naked Without It showcases the importance of bold finishes, you may as well be naked without them, as Ashley appears wearing just her sneakers and matching make-up in a set of images that beautifully convey both strength and femininity. Your Bold Finishes showcases how the Reebok Classic X FACE Stockholm Collection can provide the finishing touch to any look, demonstrating how truly versatile the range is and encouraging women to experiment with sneaker style.
FACE Stockholm founders Martina and Gun said, “We are delighted to partner with a like-minded brand who are passionate about creating statement looks and share similar thoughts on inspiring women to be fun and adventurous. Reebok Classic has a timeless appeal and attracts women who want to try new twists on classic stylish trends, the same as our make-up looks. We are really proud of the collection and the way in which our brand has effortlessly transcended from the beauty world into fashion.”
Michele Palmer, Reebok Classic’s Director of Women’s Product said “This collaboration felt so natural and FACE Stockholm bring a fresh design perspective to these much loved Reebok Classic silhouettes. We always aim to have a distinctive point of view and provide truly stand-out looks. Working with FACE Stockholm to identify the season’s key color trends and utilize a palette that is characteristic of their brand has allowed us to truly fuse fashion and beauty and offer every woman the bold finish to make themselves feel powerful.”
The Reebok Classic x FACE Stockholm FW15 range will be available at select retailers worldwide and reebok.com come July 1st.
About FACE Stockholm
With their keen sense of color and design and their commitment to a greater purpose in their work, the mother-daughter teams of Gun Nowak and Martina Arfwidson have carved a unique niche for themselves in the cosmetics business. Their values are reflected in every detail of the FACE Stockholm brand, from the clean, welcoming boutiques and quality of the product offering, to the commitment to education and impeccable customer service. Since 1982, FACE Stockholm has been owned and operated by Gun and Martina and their products are available online and at over 200 brick and mortar locations worldwide.