The Palais 23 experience.
Michael Jordan visits Paris.
Three decades of flight deserves an appropriate celebration. With the spectacular Jordan Brand Palais 23 space, 30 years of the groundbreaking Air Jordan franchise is given a thrilling tribute in the French capital.
It was here, in the City of Lights, that a handful of very special guests stopped by to open the space. Michael Jordan himself joined his frequent partners-in-design, Tinker Hatfield and Mark Smith among other key figures in the 30-year evolution of Air Jordan, to discuss the highlights since the Air Jordan One arrived in 1985.
Visitors to this remarkable installation can take a walk through carefully curated selections that showcase current-day Jordan Brand athletes, as well as examining the most iconic artifacts and images from Jordan’s storied legacy. Paris is a city that is synonymous with creativity, art and style, making it the ideal home for this experience.
Palais 23’s digital technology lets visitors test their own speed and flight against elite athletes like Chris Paul, Carmelo Anthony, Blake Griffin and Russell Westbrook. Guests can also emulate Michael Jordan himself with a unique ‘Last Shot’ interactive experience that challenges them to recreate history-making Jordan clutch moments from 1982 and 1988.
The Jordan Brand Palais 23 space is located at 13 Avenue du Président Wilson and is open until 21.00 on Sunday June 14. Visit www.jordan30paris.com for the latest updates and information.