supershell | 5 artists reclaim superstar for themselves.

After the success of Supercolor, a concept that captured the attention of the world, Pharrell Williams returns with Supershell. Once again transforming the iconic Superstar model, Pharrell has collaborated with friends and creatives from around the world to bring a new chapter of the Superstar to life. This season, NYC contemporary artist Todd James, acclaimed Iraqi-British architect Zaha Hadid and Japanese contemporary artist Mr., each apply their unique creative vision to the Superstar’s Shelltoe with the Sculpted Collection.

Joining the Artwork Collection unveiled earlier this week, the release sees the artists channel their artworks into specially-molded 3D Shelltoe designs, a first for the Superstar silhouette. The series is then completed by two of Pharrell’s own personal designs, which speak of his interest in the concept of relativity.

Cass Bird is an artist, photographer, and director who lives and works in New York. Bird’s projects span the art, fashion, and commercial worlds.
Her spontaneous, youthful style has made her a sought-after photographer and director for projects spanning the editorial and commercial worlds. She has shot many campaigns and directed a number of short films and music videos. Bird is a regular contributor to magazines such as American and British Vogue, i-D, Hobo, Details, GQ, and T — The New York Times Magazine.

“Cass Bird is a photographer who just expresses herself in an uncensored way for what she feels like beauty is and what inspiration is for her. And that’s why I thought it’s a really great invitation into her world, where some of the concepts do become more complex, and sometimes things become even more basic. I mean that’s just the work of Cass Bird.”

adidas supershell-12

Mr. is a Japanese contemporary artist based in Saitama Prefecture, Japan. He works in a wide range of media, including painting, sculpture, and video – though his works are all closely related in aesthetics, style, and theme. Rendered in the anime style, the girls in his paintings incorporate the unique Japanese concept of ‘moe’ to depict a new form of beauty and refracted sexuality of the contemporary age. In 2014, he set his art to music by directing the unique music video for Pharrell Williams’s It Girl.

“Mr is a wizard. His mind and his work remind us all that there’s an inner child in all of us. It’s interesting because when other people try to paint the same things it can send off very different messages. But somehow, Mr. is a master of depicting innocence, and I love that about his work. Mr., which really means master.”

adidas supershell-9

adidas supershell

Todd James is a celebrated New York artist whose paintings and installations have been exhibited in galleries and museums worldwide, including both the 2001 and 2015 Venice Biennales. His immediate and insistent works draw influence from Saturday morning cartoons, subway graffiti, American popular culture and world events.

“Todd James is a guy who’s always marched to the beat of his own drum. He’s just always created these super interesting paintings and drawings. He brings you into his own world. Sometimes certain things have an effect on you that you can’t really put into words.”

adidas supershell-11

adidas supershell

Zaha Hadid is an Iraqi-British architect. Her projects have been hailed as architecture that transforms our ideas of the future with new spatial concepts and dynamic, visionary forms.

“I would venture to say that Zaha Hadid is one of the most talented architects of our time and of history in my opinion. I think that Zaha’s designs are just like her buildings, they augment reality forever. With the Supershell she created, using the iconic Shelltoe of the shoe, I feel like she used dimensions of what already exists, and cast shadows that weren’t necessarily there.”

super shell

Pharrell himself created several pieces. Check out page 2 of this post to see more.