A project by Where Is Football, in association with Chelsea Football Club and Street Etiquette. Enjoy the gallery below. Head on over to Where is Football for the full experience.

 As Chelsea Football Club wrapped up its North American tour, the team joined forces with Where is Football and New York city creative agency Street Etiquette to truly show how if something isn’t blue, it will be in celebration of its recent kit launch. Thousands of New Yorkers wake up every weekend during the season ready to support the Blues, and Chelsea FC wanted to give back to its fans in the city with a never-before-seen photo series called “Blues in Boroughs.” Chelsea took pictures of its biggest supporters while in the U.S. in order to tell their stories and spread the love for the team that has washed over The Big Apple.