Champs Sports’ new digital campaign features two (:30) spots with Bryant using fire and ice to destroy piles of rubble that symbolize the adversity he’s faced while making it to the big leagues. In the first spot, “Fire,” Bryant sets ablaze three big letters that spell out E-G-O, an inside-out ball cap representing superstition and a series of mannequins with “HATERS” scrawled on their chests. In the spot, you’ll notice the adidas Originals ZX Flux “Fire” #ImaginedBy Kris Bryant. The adidas Originals ZX Flux “Fire” and “Ice” colorways are available at Champs Sports.