adidas and Foot Locker Introduce the a-Standard
Today adidas and Foot Locker introduce The a Standard, the first shop-in-shop retail concept within the world’s leading specialty athletic retailer. The a Standard offers premium product from adidas’ sport performance and style collections, including footwear and apparel.
The exclusive in-store shops will be in 28 Foot Locker locations across the U.S. including New York/New Jersey, Portland, Los Angeles, Chicago, Atlanta, Houston, Miami, Philadelphia, Washington D.C. and Minneapolis. adidas and Foot Locker expect to open additional locations within the next year.
“The a Standard will provide a home for adidas’ most cutting edge products in sport and style for Foot Locker customers around the country,” said Tony Kaplan, head of retail marketing at adidas America. “Frequent product rotations within style, basketball and running will keep the selection fresh.”
Each dedicated space features interactive technology and a dynamic touchscreen display to help customers engage with and learn about key products.