adidas launches new tech
adidas Originals Chromatech

adidas Originals introduces a new color shift technology- Chromatech.

As the Chromatech material expands and contracts the color responds and changes. The natural color shift creates a color spectrum unique to how each shoe is worn, so that no two pairs are alike.

Chromatech is available in its first iteration on the SL Loop Racer, the newest addition to the SL family with a webbing of 3-Stripes that form eyelets for a signature loop lacing system.  Anchored in sport with its history dating back to the 1972 Munich Olympics Games, the SL Loop Racer takes cues from the original with an iconic T-toe and sculpted concave midsole.

We’ll releasing these new SL Loops on May 8th with select retail partners; including Uptown Sneaker Boutique.

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