adidas Pure Boost City Blur
We mentioned to watch for special launch products to release directly from the a-Standard. Well, well well. Look what we have here.
The a Standard launch kicks off with the release of the adidas Pure Boost City Blur print – inspired by the energy and speed of urban life – available this month.
“Creating an exciting place for our customers to shop and buy is one of Foot Locker’s key initiatives,” said Stacy Cunningham, executive vice president of marketing for Foot Locker.
“Designing a dedicated section in our store with adidas provides us a great opportunity to connect further with our customers by offering an elevated product assortment in an engaging and interactive environment with The a Standard.”
The exclusive in-store shops will be in 28 Foot Locker locations across the U.S. including New York/New Jersey, Portland, Los Angeles, Chicago, Atlanta, Houston, Miami, Philadelphia, Washington D.C. and Minneapolis. adidas and Foot Locker expect to open additional locations within the next year.