The purity of adidas Originals is perceived through the eye of Mary Katrantzou. “Techy” sports wear meets high fashion to showcase innovative apparel and footwear emblazoned in the designer’s iconic print – all in brilliant technicolour.
With immersive graphics and electric colors, Mary Katrantzou’s designs speak with a bold, clear creative vision. For Season 2 of her partnership with streetwear giant adidas Originals, the designer looks back to 80’s workout and fitness imagery combined with sportswear paraphernalia to create abstract collages of figurative motifs.
Iconic, unmistakable, and fiercely feminine, the work of Mary Katrantzou is a demonstration of unique design through a combination of color, texture, and form. For her second capsule collection for adidas Originals, Katrantzou delivers new sport-style essentials in apparel and footwear, executed with a futuristic strength, dynamic sense of color, and a mastery of print and surface manipulation.
“Our Spring Summer collection for adidas is a nod to 80s sportswear. The characters and motifs are abstract collages in electric colours of everything sports related and a nod to the symbolist motifs from our mainline Autumn Winter 14 collection. The shoes this season are more closely connected to their apparel counterparts, offering the bolder of our customers the chance to wear a print from head to toe. It’s definitely a collection designed to have fun in.”