adidas today celebrates its new partnership with Parley for the Oceans at the United Nations headquarters and showcases the first innovative footwear concept born from this collaboration. Parley for the Oceans is an organization in which creators, thinkers and leaders come together to raise awareness about the disastrous state of the oceans and to collaborate on promising projects that can protect and conserve them.
Today; June 29th, the United Nations hosted Parley Talks titled “Oceans. Climate. Life.” in New York at the General Assembly Hall at a high-level event on climate change convened by the President of the General Assembly. The UNxParley event included an intimate press gathering where adidas Group Executive Board Member Global Brands Eric Liedtke and Parley for the Oceans Founder Cyrill Gutsch discussed the partnership and showcased their first prototype product. adidas created a world first with a shoe upper made entirely of yarns and filaments reclaimed and recycled from ocean waste and illegal deep-sea gillnets. Parley partner Sea Shepherd retrieved these nets after a 110-day expedition tracking an illegal poaching vessel, which culminated off the coast of West Africa.
The concept shoe illustrates the joint commitment of adidas and Parley for the Oceans and offers a first look at the kind of consumer-ready ocean plastic products that will be revealed later this year.