The LeBron 12 Launch Event

The LEBRON 12 was designed with personal insight and inspiration from 10-time All-Star LeBron James. Engineered to match James’s explosive playing style, the LEBRON 12 combines technical benefits and deep storytelling around his remarkable skills.

Below we walk you step by step through the official unveil. Shout out to Nike Basketball, Jacques, and Heidi for all the help.


Nike started the day by taking questions on Vine for LeBron

If we build it, he will come.

John Brenkus from ESPN’s Sport Science hits the stage to talk about LeBron’s Stats.

Nike gets interactive and ask followers to vote.

Nike unveils seven #LeBron12 colors for the Holidays

Nike ID #LeBron12 Drops Oct 6th

The LeBron 12 Launch Event


The LeBron 12 Launch Event

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