Nike “Just Do It” South Korea Campaign

Nike has unveiled a new “Just Do It” campaign to ignite a youth sports movement in South Korea with an inspirational film, to help build momentum toward the Nike Festival of Sports (Oct 25-26) and We Run Seoul (Oct 26). This is exciting to watch. Enjoy in HD.

The film, which breaks with a 60-second film and 15-second formats, shows Korean youth actively engaged in a variety of spontaneous sports during daily life. Cityscapes, schools, sports fields and everyday urban scenes provide the backdrop to a series of sport celebrations that keep kids moving.

The Nike Festival of Sports

From now until October, Nike will lead South Korean youth through a dynamic sporting journey involving football, basketball and running, culminating at the Nike Festival of Sports Oct 25-26.


While the world’s biggest football event has ended, the passion of football is as strong as ever in South Korea. Registation for Nike Cup 247 opens today. Over the next two months, Nike will host a series of preliminary tournaments, regional finals and Most Wanted trials throughout South Korea, leading up to the Nike Festival of Sports, where Nike will host the finals and scout for the next pro talent.


Nike basketball will connect with South Korean youth on courts at schools. This fall, teens will compete in regional games as part of the Nike Basketball 3-on-3. Regional winners will vie for the championship at Nike Festival of Sports with a knockout tournament on Oct. 25 and finals on Oct. 26.


Nike We Run Seoul is part of Nike’s global We Run series, aimed at celebrating, motivating and inspiring athletes around the world. Taking place in 13 cities around the world, more than 200,000 runners will run approximately 3 million kilometers in this year’s races.

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